Madame Palm first adv campaign is a tribute to self-love through dance. These two concepts of self-love and dance — dance as a powerful impulse to express self-love — are the two connecting ideas running through this adv campaign.

By using the movement of the body and hands in a rhythmic way, the performers channel their personal power from contemporary dancing to voguing, with the iconic jewels of Madame Palm. The lyrics of the in-house produced music track express the idea and emotion of an orgasm into the true meaning of Madame Palm rings: self love.